10 Marketing Automation Scenarios for Your E-commerce

Introduction

Marketing automation is no longer optional for e-commerce retailers looking to accelerate their growth. On average, online stores that implement a comprehensive strategy (automated scenarios + campaigns) with ShopiMind see:

📈 +30% revenue increase
🛒 +17% average basket
👥 +12% new customers/sign-ups

These results aren’t exclusive to big brands: any e-commerce shop, regardless of size, can benefit by setting up the right marketing scenarios. In this article, we’ve gathered 10 must-have scenarios to boost your e-commerce performance, increase customer loyalty, and never miss an opportunity.

👉 Want to take it a step further? See a live demo and discover how to apply these scenarios to your own store in just a few clicks.

The scenarios described below are simplified versions of what can be achieved with our solution. 

Multiple feature combinations are available to tailor scenarios precisely to your needs & objectives. 

Customer Onboarding Scenario

Objective / Content

The aim of this scenario is to gradually introduce the world of your online shop to your new subscribers. 

Here, the focus is on creating a sense of closeness, attachment, and trust in your brand.

This scenario is also particularly wise to deploy in specialised sectors that require specific and/or technical knowledge, such as beekeeping, for example. 

Customer Onboarding Email – Apiculture.net

Tips to boost the performance of your Customer Onboarding scenario

• Target visitors who have just created a customer account on your e-store
• Stick to the Email channel for your messages to avoid being too intrusive

Example of a ShopiMind Customer Onboarding scenario

• Schedule several emails over a sufficiently long period, giving your new subscribers the space to explore your store on their own
• Send the first introductory email a little while after sign-up to avoid distracting from a possible purchase in progress  
• You could include the following types of content: 

1. Email 1 Story/Values of your e-commerce
2. Email 2 Highlight your brand values and add reassurance points / showcase expert content on your subject (blog articles, video tutorials, etc.) 
3. Email 3 Discover your products and highlight bestsellers to encourage visits to your store

"Excellent solution. Professional & responsive team"

Thibault, CEO Peinture Voiture

Abandoned Cart Scenario 

The most popular Marketing Automation scenario! 

Objective / Content

This scenario is designed to help you recover abandoned carts. 

Abandoned Cart Email – Archiduchesse

Tips to boost the performance of your Abandoned Cart scenario

• Target both customers and prospects (within one scenario or in two separate ones)
• Set up this scenario to trigger shortly after cart abandonment (within 24 hours, ideally at H+3)

Example of a ShopiMind Abandoned Cart scenario – Customer targeting only

• Personalise your messages with the firstname variable
• Add an incentive to your reminders (discount code, gift, etc.), this can be set for prospects only 
• Include a reminder of the products left in the abandoned cart

Birthday Scenario

Objective / Content

As the name suggests, this scenario aims to wish your customers a happy birthday and prompt them to treat themselves! 

Another version of this scenario is possible, wishing a happy account creation anniversary to all your customers, just like Barbecue & Co do. 

Account Creation Anniversary Email – Barbecue & Co

Tips to boost the performance of your Birthday scenario

• Schedule multiple messages for this scenario (D-7 / Day D or D-5 / D-1, for example)
• Personalise your messages with the firstname variable

Example of a Birthday scenario – Day D

• Add an incentive to your reminders (discount code, gift, etc.) 

• Exclude customers who signed up recently (less than 15 days ago)
• For this scenario, take a multichannel approach and use communication channels that help reinforce closeness with your customers. 

Here are some possible channel combinations: Email + SMS or Email + Push notification, for instance

• Include personalised product recommendations (Cross-selling) to trigger real impulse purchases ❤️ 

Newsletter Sign-up Scenario

Objective / Content

The objective of this scenario is to increase your newsletter sign-ups. 

It can also be used to increase registrations to your e-store. 

You can trigger this scenario while visitors are browsing your e-commerce, as well as after someone leaves the site without signing up or placing an order. 

There are plenty of options for triggering a pop-in 🙂

Newsletter Sign-up Pop-in – Make up Atelier

Tips to boost the performance of your Newsletter Sign-up scenario

• Give your visitors time to discover your e-commerce and don’t show the pop-in too quickly (minimum 1 minute – ideally 3 minutes)
• Include an incentive to encourage sign-ups (discount code, gift, etc.) 

Example of a ShopiMind Newsletter Sign-up scenario 

• Exclude your newsletter subscribers so the pop-in doesn’t appear for them 
• End your scenario by sending a confirmation email including the discount code, and invite your new subscribers to confirm their registration

This practice will allow you to have a double opt-in contact list

"With ShopiMind, we’ve found the ideal partner for our newsletters and automated scenarios. Their attentive support and solutions have clearly contributed to our growth. The teams are very responsive. I highly recommend this solution to all online business owners!"

William Waknine, E-commerce Manager, Chavin

Website Interest Scenario 

Objective / Content

The aim of this scenario is to re-engage visitors who have shown interest in a product or product category without making a purchase. 

Example of a ShopiMind Website Interest scenario

Tips to boost the performance of your Website Interest scenario

• Exclude customers who have recently made a purchase (to adjust your marketing pressure)
• Target both your customers & prospects 

Product Interest Push Notification – Homifab

• Set up a reminder soon after the product or category was viewed (within 24 hours max)
• Mention the relevant product in your follow-up message 
• Go multichannel with this scenario, especially push notifications if your visitor doesn’t have a customer account

Inactive Customer Scenario

Objective / Content

The aim of this scenario is to encourage customers who haven’t ordered recently (at least 3 months) to fall for your products again. 

ShopiMind Inactive Customer scenario example

Tips to boost the performance of your Inactive Customer scenario

• Favour email sending to avoid being too intrusive 
• Add an incentive to boost conversions (discount code, gift, etc.) 

Inactive Customers Email – Kouka Paris

• Include a personalised product recommendation (Cross-selling) in your email to show your customer you know their buying preferences, and boost your conversions! 🎯

Repeat Purchase / Complementary Product Sales Scenario

Objective / Content

This scenario is designed to encourage your customers to order a perishable product again from your e-commerce (example: coffee, toiletries, e-cigarette supplies, etc.)

It can also help you increase sales volume by encouraging customers to complement an existing purchase (such as completing a home décor theme, an outfit, a kitchen utensil set, etc.). 

Example of a ShopiMind Repeat Purchase scenario

Tips to boost the performance of your "Repeat Purchase" scenario:

• Calculate the maximum useful life of the products involved and then set up the right trigger 
• Add a “delivered order” filter to make sure you don’t target customers who haven’t yet received their last order 

Repeat Purchase Reminder Email – Comptoirs Richard

• For content, mix reminders of the last ordered products and recommendations of products in larger sizes so your customers can save money (Up-selling)
• For scenarios encouraging customers to complement a purchase, choose product recommendations from the same category as what was bought or those that help complete a particular set (like suggesting dress shoes and accessories with a cocktail dress purchase).

Product Recommendations Scenario 

Objective / Content

This scenario aims to display, wherever you like on your e-shop, a dynamic product list that matches each visitor’s purchase profile, whether they’re prospects or customers. 

For this type of scenario, the key feature used is what we call Smart Content on site, a tool much like AI, which recommends products most likely to be viewed or purchased (Cross-selling / Up-selling). 

This feature is a real asset and provides a boost in complementary products sold. 

Example: ShopiMind Product Recommendation scenario on Home Page

With ShopiMind, you can display these products anywhere on your site : homepage, basket page, product pages, or even on your blog, for example. 

Note that Smart Content on site can also display more than product lists: you can show promotional banners, information, sign-up forms, etc. 

Tips to boost the performance of your Product Recommendations scenario

• Customise your product lists so they match the design of your store’s product pages

Personalised Product Recommendations – Tea Tower

• Choose to display cross-selling product lists to increase conversions & your average basket

Unused Discount Scenario

Objective / Content

As the name suggests, this scenario is designed to remind customers about an unused discount code that is still available. 

This scenario works very well for our clients who have installed it, as it uses the FOMO marketing technique (Fear of Missing Out, the fear of missing a great chance to treat yourself at a discount) 

Example of ShopiMind Unused Discount scenario

Tips to boost the performance of your Unused Discount scenario

• Schedule several reminders to prompt usage of the unclaimed discount 

Unused Discount Reminder Email – Birthday – Pagès 

• Just like with a birthday scenario, don’t hesitate to use channels beyond Email, such as push notifications or SMS
• Feel free to add product recommendations to spark impulse buys: Cross-selling or even new arrivals from your catalogue 😍

Content Promotion Scenario 

Objective / Content

The goal of this scenario is to highlight your offers, content, or events so that they are immediately visible to visitors on your e-commerce site. 

Beyond its use for acquisition purposes, the pop-in can also help you promote different types of content and make it easier to drive conversions. 

ShopiMind Content Promotion Pop-in scenario example

For example, it can help you share a special offer, showcase your expert content (article, tutorial, video), or simply help you connect with your visitors in a fun way (such as a competition).

Tips to boost the performance of your Content Promotion scenario

• As with a newsletter pop-in, don’t trigger this pop-in as soon as visitors arrive (wait at least 10 seconds to avoid it being closed instantly)
• Show this pop-in to all your visitors (prospects / customers)

Promo Pop-in – Nutripure

• Manage your marketing pressure carefully to avoid intrusive pop-ins on your store, which could harm the navigation experience 
• Prefer to display this type of pop-in for a short time, so it isn’t always present on your e-commerce site 

The ShopiMind advantages for your Marketing Automation strategy 

The scenarios presented in this article are just a small sample of all the possibilities offered by our solution. 

Thanks to a wealth of triggers, actions and segments, you can design scenarios tailored to all your objectives & needs. 

The strengths of our solution

• Unlimited number of Marketing Automation scenarios 
• 5 available channels: Email, SMS, Pop-in, Push Notification & Smart Content on site
• AI is central to our platform (Product AI, Generative AI, Segmentation AI, Perfect timing AI)
• Unlimited features & scenarios, no matter your plan
• Support included (customer service, Customer Success, deliverability support) 
• Digital marketing training resources available 
• Free trial (no commitment, no card required) 

Conclusion 

As we have seen, there are countless Marketing Automation scenarios you can implement to boost your e-commerce results, particularly for acquisition, conversion, and average basket value. 

Beyond just being a Marketing Automation tool, ShopiMind is also a service designed to support you, helping you, e-commerce entrepreneurs, achieve your marketing & sales objectives. 

For all our new subscribers, we provide a basic strategy that includes some of the scenarios featured in this article, set up free of charge by our team. 

Need to know more before you get started? 

Take part in a personalised demo of our solution