Marketing automation: why switch to multichannel for your ShopiMind strategy?

Introduction

Email marketing remains one of the most effective pillars of e-commerce Marketing Automation,with an average ROI of €42 for every euro invested. However, relying solely on email is no longer enough for effective conversion and long-lasting loyalty.
Today, our highest-performing clients rely on a multichannel strategy to engage their customers at every stage of the conversion funnel,using specific channels such as: Smart pop-ins Web push notifications

• Targeted SMS marketing
• On-site Smart Content
• Contrary to popular belief, multichannel doesn’t “disturb” your contacts: on the contrary, it adapts to their preferences and behaviours. By varying your touchpoints while respecting both the timing and the message, you create a seamless, non-intrusive experience.
  Thanks to a platform like
• ShopiMind , you can automate these channels and centralise your strategy, while significantly improving your performance.

Why integrate multiple channels into your marketing automation strategy? Adopting a multichannel approach enables your e-commerce site to:Reach every customer segment

through the right channel at the right time

Maximise conversions

• by diversifying your touchpoints Reduce reliance on email
• (and bypass inactive addresses or spam filters) Personalise the shopping experience
• based on user behaviour A well-orchestrated multichannel marketing automation strategy can [[increase conversions by 20% or more on average]].
• . 1. Push Notification: capture visitors without email

Push notificationslet you re-engage visitors in real time,.

Why include push in your strategy?

📈 Average click rate between [[5% and 9%]] in the French e-commerce sector

🛒 Perfect for contacting anonymous visitors who have never ordered

🔁 Ideal for automating reminders for product views, baskets, or special offers Push notification Memory generation ShopiMind lets you create notification journeys based on onsite behaviour and visitor profile.

2. SMS marketing: performance and instant results

SMS marketing is one of the most powerful channels for high-impact campaigns:

💬 Open rate over 95% within 3 minutes 📲 Highly effective with your best customers, especially for loyalty

⚡ Perfect for flash sales, urgent promotions, or timely reminders Examples of ways to use SMS in your automation scenarios and marketing campaigns:

Push notification 3. Smart pop-in: trigger engagement at the right moment

Marketing pop-ins

are often the first step in a complete, high-performing e-commerce conversion funnel.

Highly effective when set up correctly, a pop-in delivers on average a [[+19% increase in acquisitions]] (Internal ShopiMind stats).

Pop-in for account registration – Florihana

Why use ShopiMind pop-ins?

🧠 Intelligent display based on visitor behaviour (time on site/exit intent, for example)

🎯 Direct integration into your marketing automation scenarios

📊 Real-time, detailed stats to fine-tune your strategy

🎨 Wide choice of customisable templates

Other examples of using pop-ins beyond newsletter sign-up or new account creation:

Promote a key special offer

Redirect to a specific product or category Sign up for an event, download exclusive content, etc. 4. Smart Content on Site: personalise the experience in your store Smart Content on Site is an [[innovative channel that displays dynamic, personalised content directly on your e-commerce site]]. Examples of content to automate:

🔔 Information banners (delivery, promos…)

💸 Discount codes or purchase incentives

📩 Targeted sign-up forms

🧠 Product lists generated by ShopiMind’s AI, tailored to your customers’ profiles

These elements can appear anywhere on your site.

Smart content on basket page – Vert Tiges

As for product lists, they’re especially effective when shown:

On your homepage

On product pages

But above all, on your basket page where their impact is at its peak

• “Smart Content is often underestimated by our e-commerce clients. Yet, displaying products dynamically based on client activity, directly on the site, can truly boost the average basket! It's [[‘invisible’ marketing automation but extremely effective]]”
• Valentin Boulenzou
• , Director of ARPA Trafic agency

Why is it so powerful?

Smart Content elements are: Perfectly integrated into your site

(not seen as intrusive)

Personalised in real time Designed to drive conversion without overwhelming the user

Conclusion: Multichannel, the pillar of an effective e-commerce strategy

• As you can see, investing in a multichannel marketing automation strategy isn’t more expensive—except for SMS… but the results speak for themselves.

  You get:

• A higher conversion rate
• Better return on investment

And an upgraded customer experience across your entire shop Don’t forget, as with all your acquisition and conversion levers (Ads, Influencers, etc.), don’t hesitate to use A/B testing to compare scenarios and campaigns, especially by combining multiple channels versus using just one.Want to implement an effective strategy?

🎯 Got questions about ShopiMind Multichannel?👉 Book a meeting with the ShopiMind Customer Success team before adding more channels to your Marketing automation strategy

Book a Customer Success meeting

🤝 Looking for a turnkey solution?

• 👉Our certified partners will help you design and launch a bespoke multichannel strategy tailored to your needs View ShopiMind partners

Marketing automation: why go multichannel?

ShopiMind boosts your e-commerce conversions with multichannel marketing automation: email, SMS, pop-in, push, Smart Content.

• Marketing automation: why switch to multichannel for your ShopiMind strategy?