Marion Drapala
Introduction
As you know, personalisation is now a crucial factor to differentiate yourself from your competitors by providing your visitors with the most enjoyable and seamless shopping experience possible.
Many tools allow you to personalise the messages in your marketing campaigns—and this also applies to the content on your e-commerce site.
Sometimes less well known, on-site Smart Content is an integral part of these personalisation tools and can help you convert prospects, retain your customers, and ultimately increase your revenue.
Let’s explore what ShopiMind On-site Smart Content is and how you can use it through some practical examples.
How does ShopiMind On-site Smart Content work?
Smart Content On Site is an automated tool that enables you to display varied content on your website, tailored to the different profiles of your visitors (prospects, regular customers, top clients, etc.).
This content is embedded and displayed as if it were a native element of your website.
Here are some examples of on-site Smart Content:
- Product list
- Signup form
- Discount voucher
- Banner
- …
For example, you might choose to show a newsletter signup form only to visitors who haven’t subscribed yet, or display a discount banner exclusively to your best customers.
The possibilities for display and segmentation are endless!
Smart Content example: a Pimkie banner highlighting several brand reassurance elements
As you know, ShopiMind synchronises seamlessly with your store, no matter which CMS you use.
This synchronisation allows our solution to use data from your online shop—giving you the opportunity to deliver personalised content.
Such data is crucial for adapting your content in a relevant and targeted way.
What are the benefits of On-site Smart Content?
Included at no extra cost in all our Automation packages, ShopiMind On-site Smart Content offers many advantages:
Save time
By integrating this tool into your strategy, you’ll save significant time when deploying personalised content, as it is part of our extensive Marketing Automation features.
Once your campaign is set up, there’s no need to adjust it again—you can let it run and focus on other areas of your e-marketing strategy.
Optimised UX
Another key advantage of ShopiMind On-site Smart Content is improved website UX.
Great UX involves many aspects, such as seamless navigation, accessible content, and providing dedicated support to inform your visitors. But did you know UX also benefits greatly from content personalisation?
Since Smart Content enables you to display varied content tailored to each visitor’s profile, it’s a highly effective UX tool because it delivers a personalised browsing and shopping experience.
Importantly, because your Smart Content matches the design of your website, it won’t be perceived as “advertising” and will attract the same interest as any other site content.
Accurate statistics
The on-site Smart Content tool allows you to access complete and detailed statistics, which you won’t get with native CMS elements like sign-up forms.
With ShopiMind, you can view statistics such as:
- Number of views
- Number of clicks
- Number of sign-ups
- Number of sales
- Total revenue generated
These insights help you analyse the performance of your Smart Content and make changes as needed.
ShopiMind On-site Smart Content Editor
As with all our features, access a simple and intuitive editor based on drag-and-drop functionality.
This editor lets you build a wide range of highly customisable Smart Content for your site.
With your website displayed in the background, it’s easy to make changes directly in the Smart Content editor.
Just one click inserts your chosen content—giving you an instant preview of the final result.
Just like editing an email or pop-in, you’ll find extensive customisation options, letting you refine both the look and substance of your Smart Content.
Please note that certain advanced customisations may require more technical steps.
For instance:
- Embedding a video
- Adding a product list not included in our predefined lists
- ……
If you’d like to add very specific content beyond what is natively offered in our editor, please feel free to contact our Customer Success team.
We can connect you with one of our partner agencies: https://www.shopimind.com/nos-partenaires/
Practical use cases
Promotional banner 
Product banner
Newsletter sign-up form
Product list – Predictive product sales generated by ShopiMind’s Artificial Intelligence
Conclusion
Smart Content On Site is full of advantages. It lets you provide a complete shopping experience for your website visitors and tailor your content to match each customer profile.
Moreover, this level of personalisation leads to better customer targeting—which in turn helps increase your revenue.
ShopiMind makes it easy to integrate Smart Content into your marketing strategy, with a powerful yet user-friendly tool.
It’s included free of charge in your Automation package.
And remember, both our Help Centre and the ShopiMind team are always available to answer your questions.
Now it’s your turn!
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