10 Marketing Automation Scenarios for Your e-Commerce

Introduction

Marketing automation is no longer optional for e-commerce businesses looking to accelerate their growth. On average, online shops that implement a complete strategy (automated scenarios + campaigns) with ShopiMind see:

📈 +30% in revenue
🛒 +17% in average cart value
👥 +12% in new customers/sign-ups

These results aren’t just for big brands—any e-commerce store, regardless of size, can benefit by setting up the right marketing scenarios. In this article, we’ve gathered 10 must-have scenarios to boost your e-commerce performance, build customer loyalty, and capture every opportunity.

👉 Want to take things further? Book a demo and see how to apply these scenarios to your own store in just a few clicks.

The scenarios below are simplified versions of what you can create with our solution.

With a wide range of features, you can build scenarios that precisely fit your needs & goals.

Customer Onboarding Scenario

Goal / Content

The goal of this scenario is to gradually introduce new subscribers to your e-store .

This approach focuses on building a sense of closeness, attachment, and trust towards your brand.

This scenario is also particularly smart to implement in specialized industries that require specific and/or technical knowledge, such as in beekeeping.

Customer Onboarding Email – Apiculture.net

Tips to boost your Customer Onboarding Scenario performance

• Target visitors who have just created a customer account on your e-store
• Stick to Email for your messages to avoid being too intrusive

Customer Onboarding Scenario Example – ShopiMind

• Schedule several emails over a long enough period to let new sign-ups explore your e-store at their own pace
• Send your e-commerce’s welcome email with enough delay after sign-up to avoid interrupting an ongoing purchase process
• You can choose from the following content:

1. Email 1 Your e-commerce’s Story/Values
2. Email 2 Highlight your values and customer reassurance points / showcase expert content related to your field (blog posts, tutorial videos, etc.)
3. Email 3 Product discovery, featuring best-sellers to encourage visits to your e-store

"Very effective solution. Professional & responsive team."

Thibault, CEO Peinture Voiture

Abandoned Cart Scenario

The most popular Marketing Automation scenario!

Goal / Content

This scenario helps you recover abandoned carts.

Abandoned Cart Email – Archiduchesse

Tips to boost your Abandoned Cart Scenario performance

• Target not only your customers but also prospects (either in the same scenario or in two separate scenarios)
• Set this scenario to trigger soon after cart abandonment (max 24h, ideally within 3 hours)

Abandoned Cart Scenario Example – ShopiMind – Customers Only Targeting

• Personalize messages using the firstname variable
• Include an incentive in your follow-ups (discount, gift, etc.), which can be for prospects only
• Include a reminder of products left in the abandoned cart

Birthday Scenario

Goal / Content

As the name suggests, this scenario is designed to wish your customers a happy birthday and encourage them to treat themselves!

A variation of this scenario is to wish a happy account creation anniversary to all your customers, like Barbecue & Co. does.

Account Creation Anniversary Email – Barbecue & Co

Tips to boost your Birthday Scenario performance

• Plan several messages for this scenario (7 days before / on the day, or 5 days and 1 day before, for example)
• Personalize your messages with the firstname variable

Same-day Birthday Scenario Example

• Add an incentive to your follow-ups (discount, gift, etc.)

• Exclude customers who signed up recently (less than 15 days ago)
• For this scenario, go multichannel and use close-contact channels to build a personal relationship with your customers.

Here are some possible channel combinations: Email + SMS or Email + Push notification, for example.

• Add personalized product recommendations (cross-selling) to spark impulse buys ❤️

Newsletter Sign-up Scenario

Goal / Content

This scenario aims to boost your newsletter sign-ups.

It can also be used to increase sign-ups to your online store.

You can trigger this scenario while visitors are browsing your e-commerce or after they leave without signing up or making a purchase.

There are plenty of pop-in trigger options 🙂

Newsletter Sign-Up Pop-in – Make Up Atelier

Tips to boost your Newsletter Sign-Up Scenario performance

• Give visitors time to explore your e-store before showing the pop-in (at least 1 minute—ideally 3 minutes)
• Add an incentive to boost sign-ups (discount, gift, etc.)

Newsletter Sign-Up Scenario Example – ShopiMind

• Exclude your existing newsletter subscribers so the pop-in doesn’t show for them
• Finish your scenario by sending a confirmation email with the discount code and invite new subscribers to confirm their subscription

This practice helps you build a double opt-in contact list

"With Shopimind, we found our ideal partner for newsletters and automated scenarios. Their attentive support and solutions have clearly contributed to our growth. The teams are very responsive. I highly recommend this solution to all online business owners!"

William Waknine, e-commerce manager Chavin

Product Interest Scenario

Goal / Content

This scenario aims to re-engage visitors who have shown interest in a product or category without making a purchase.

Product Interest Scenario Example – ShopiMind

Tips to boost your Product Interest Scenario performance

• Exclude customers who recently made a purchase (to adjust your marketing pressure)
• Target both your customers & prospects

Product Interest Push Notification – Homifab

• Schedule the reminder message shortly after the product or category was viewed (within 24 hours)
• Mention the relevant product in your reminder message
• Go multichannel with this scenario, especially with push notifications if the visitor doesn’t have a customer account

Inactive Customers Scenario

Goal / Content

This scenario encourages customers who haven’t purchased recently (at least 3 months) to fall in love with your products again.

Inactive Customers Scenario Example – ShopiMind

Tips to boost your Inactive Customers Scenario performance

• Prefer using email to avoid being too intrusive
• Include an incentive to boost conversions (discount, gift, etc.)

Inactive Customers Email – Kouka Paris

• Add personalized product recommendations (cross-selling) in your email to show customers you know their preferences & drive more conversions! 🎯

Repeat Purchase / Complementary Product Scenario

Goal / Content

This scenario encourages your customers to reorder a consumable product they previously bought from your e-store (e.g., coffee, personal care, e-cigarette supplies, etc.)

It can also help you grow sales by encouraging customers to complete a previous purchase (e.g., finish a home decor set, complete an outfit, or add kitchen utensils, etc.)

Repeat Purchase Scenario Example – ShopiMind

Tips to boost your "Repeat Purchase" Scenario performance:

• Calculate the maximum usage time for the products targeted by this follow-up, then set the right trigger
• Add a “delivered order” filter to ensure you don’t target customers whose last order hasn’t arrived

Repeat Purchase Reminder Email – Comptoirs Richard

• For content, combine a reminder of last ordered products and suggestions for larger sizes to help customers save (up-selling)
• When suggesting complementary purchases, recommend products from the same category as the original purchase or items that complete a set (e.g., suggest evening shoes & accessories with a dress order)

Product Recommendations Scenario

Goal / Content

This scenario displays a dynamic product list on your e-commerce site, tailored to each visitor’s buying profile, whether they’re a prospect or customer.

For this type of scenario, the feature used is what we call Smart Content on site, an AI-like tool, which suggests the products most likely to be viewed and purchased (cross-selling / up-selling).

This feature adds real value and boosts your complementary products sold.

Product Recommendations Scenario Example – Home Page ShopiMind

With ShopiMind, you can display these products anywhere on your site : homepage, cart page, product pages, or even your blog, for example.

Smart Content on site can also display other content types, such as promotional banners, info messages, or sign-up forms.

Tips to boost your Product Recommendations Scenario performance

• Style your product lists to match the design of your e-store’s product pages

Personalized Product Recommendations – Tea Tower

• Display cross-selling product lists to increase your conversions & average cart value

Unused Discount Scenario

Goal / Content

As the name suggests, this scenario is designed to remind customers about unused discount codes so they don’t go to waste.

This scenario is highly effective with clients who set it up because it uses the FOMO marketing technique (Fear of Missing Out—no one wants to miss out on a great deal!)

Unused Discount Scenario Example – ShopiMind

Tips to boost your Unused Discount Scenario performance

• Schedule multiple follow-ups to remind customers about the unused discount

Unused Discount Reminder Email – Birthday Edition – Pagès

• Just like with birthday scenarios, use other channels besides Email, such as Push notifications or SMS
• Don’t hesitate to add product recommendations to spark impulse buys: cross-selling or new arrivals 😍

Content Highlight Scenario

Goal / Content

This scenario is designed to promote your offers, content, or events so they’re immediately visible to all visitors to your e-commerce website.

Beyond acquisition, a pop-in can help you showcase your content and drive more conversions.

Content Highlight Scenario Example – Pop-in ShopiMind

For example, it can help you highlight a special offer, feature expert content (article, tutorial, video), or simply create engagement with your visitors in a fun way (such as a giveaway).

Tips to boost your Content Highlight Scenario performance

• Like newsletter pop-ins, don’t trigger this pop-in as soon as users arrive on the site (wait at least 10 seconds to avoid instant closure)
• Show this pop-in to all visitors (prospects / customers)

Promo Pop-in – Nutripure

• Carefully manage your marketing pressure to avoid pop-ins that could hurt the user experience
• Set pop-ins like this to display for a short period only, so they aren’t always present on your e-store

ShopiMind Advantages for Your Marketing Automation Strategy

The scenarios shared in this article are just a small sample of what our solution offers.

With a wide range of triggers, actions, and segments, you can build scenarios tailored to all your goals & needs.

Key advantages of our solution

• Unlimited Marketing Automation scenarios 5 channels available: Email, SMS, Pop-in, Push Notification & Smart Content on site
• AI everywhere in our platform (Product AI, Generative AI, Segmentation AI, Perfect Timing AI)
• Unlimited features & scenarios, no matter your plan
• Personalized support included (customer service, Customer Success, deliverability service)
• Digital marketing training resources available
• Free trial (
• no commitment, no credit card required)Conclusion

As we’ve seen, there are countless Marketing Automation scenarios you can use to

boost your e-commerce performance , from acquisition to conversion and boosting your average order value.More than a simple Marketing Automation tool, ShopiMind is also a

dedicated service to support you , e-commerce owners, in reaching your marketing & sales goals.For all new sign-ups, our team sets up a basic strategy that includes some of the scenarios discussed in this article—

completely free of charge . Need to learn more before diving in?

Join a personalized demo of our solution

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