Increase Your Average Order Value in E-commerce: Soledis’ 5-Step Method

Boosting your average order value is one of the most effective ways to grow your e-commerce business. But it’s about much more than just simple optimization.
Behind true performance lies a matter of structure: experience, data, business strategy, and orchestration.

There are hundreds of articles on average order value out there. Here, our goal is different: to explain what we actually implement for our clients, as a dedicated e-commerce agency, using solutions we work with every day.

At the core of this approach is ShopiMind, our key partner for personalization, retention, and customer activation.

Retention: The Starting Point of Every Strategy to Increase Average Order Value
This is where it all begins.

Before discussing cross-sell, upsell, or installment payments, let’s talk about retention. Because loyal customers don’t just buy more often—they buy differently.

The numbers speak for themselves. According to McKinsey, loyal customers are 64% more likely to buy more frequently and 31% more willing to pay a higher price. In other words, loyalty boosts both purchase frequency and basket size.

A loyal customer can spend almost twice as much as a first-time buyer.

With ShopiMind, segmentation is automatic and dynamic, based on purchase frequency, recency, average basket size, and customer lifetime value (LTV). Once these segments are in place, targeted scenarios boost additional purchases without impacting your margins.

Loyalty can also be structured through a dedicated loyalty program. Solutions like Loyoly go beyond traditional points systems.
The goal isn’t just to reward purchases, but to encourage high-value behaviors: larger baskets, repeat purchases, deeper brand engagement. The program becomes a true lever for raising basket size by deepening long-term brand loyalty.
Once this foundation is set, it’s no longer about pushing more, but about activating smarter.
When Smart Recommendations Guide Purchase Decisions
Cross-selling and upselling only work when they’re contextualized.
Offering the right product, at the right time, to the right profile makes all the difference between a helpful suggestion and unwanted sales pressure.
That’s exactly what ShopiMind’s smart content delivers. Recommendations are never static. They adapt in real time to visitor behavior: pages viewed, categories browsed, products seen, purchase history, or even lack of purchases.
In acquisition or first-conversion scenarios, browsing history is your best foundation. A visitor exploring several products in the same category can be shown top-sellers, new arrivals, or products regularly ordered by similar customers. Recommendations are then based on real purchase intent—not guesswork.
For win-back or reactivation strategies, the approach shifts. Purchase history now plays a key role. Reminding customers of past purchases, showcasing relevant new products, or highlighting items favored by similar profiles help spark positive memories—and fresh interest.
Either way, the principle is the same: never recommend “more,” but always recommend “better.”
Thanks to ShopiMind’s smart lists, every recommendation becomes a decision-making trigger, naturally increasing basket size without diminishing brand experience or perception.
Content & Social Proof: Building Trust at the Right Moment
Trust is a direct lever for higher basket values.
Customers are more willing to spend more when they clearly understand the product’s value and feel confident in their decision.
It all starts with the product page. A clear, well-structured, use-oriented page eliminates hesitation: clearly outlined benefits, understandable distinctions between ranges, straightforward pricing and options. The easier a product is to understand, the more organic your upsell becomes.
Social proof then reinforces this understanding. Customer reviews, testimonials, and user-generated content do more than just reassure—they validate your product’s value. They show it is chosen, used, and appreciated, which reduces any hesitation around higher-value purchases.
With ShopiMind, these reviews are activated through post-purchase scenarios, then strategically displayed via smart content—on high-value product pages, in carts, or in follow-up emails after cart abandonment. Social proof thus becomes a genuine decision-making lever, not just decoration.
Solutions like Skeepers enrich this process. And in the era of LLMs, these signals also play a vital role in brand visibility and recommendations.
The result: more confidence, less hesitation… and larger basket sizes.
Payment Methods & Installment Payments: Where the Real Basket Gains Happen

Payment is often the first barrier to increasing average order values—even more than product price itself.
It’s not just a matter of purchasing power but of how the total is perceived.
A one-time payment of €240 doesn’t feel the same as three payments of €80.
The product is the same.
The value is unchanged.
But the buying decision is different.
That’s why, for our clients, payment methods are never treated as just a technicality. They are a core part of our average order value strategy.
Installment payments are genuine triggers. They don’t just improve conversion—they enable customers to buy more, or choose a premium version they might not otherwise consider.
But simply offering installment options isn’t enough. It must be showcased smartly.
For the brands we support, these payment solutions are displayed right on the product page, in the cart, and sometimes in follow-ups for abandoned carts.
Solutions like Alma or Klarna make these options easy to activate.
And with ShopiMind, you can trigger these messages only when the basket amount or customer profile warrants it.
Payment thus becomes a powerful performance lever—not just a hurdle to clear.
It’s also a great way to protect your margin, by reducing the need for discounts to close a sale.
CRO & Continuous Iteration: Understanding Behavior to Sell More Effectively
The final lever—often misunderstood—is CRO.
It’s not about randomly changing buttons. It’s about understanding how users really interact with your site.
Solutions like Webyn operate with continuous iteration and A/B testing. Different page versions are tested, user behaviors are analyzed, and the UX is gradually refined to optimize conversion and communicate offers more clearly.
A clearer navigation, better-understood bundles, more obvious upsells: with a better user experience, the basket value rises naturally.

Conclusion
Increasing your average order value requires a comprehensive strategy.

In most cases, it’s not about driving more traffic—it’s about leveraging your current customers and data more effectively.

ShopiMind is the cornerstone of this orchestration, enhanced by the right partners whose solutions truly drive business performance.