Marion Drapala
Introduction
As you know, personalization is now an essential way to stand out from your competitors and deliver your visitors the most enjoyable, seamless shopping experience.
Many tools allow you to personalize the messages in your marketing campaigns, and the same applies to customizing the content on your e-commerce site.
Smart Content on site, while sometimes overlooked, is a key part of these personalization tools and can help you convert prospects, build customer loyalty, and ultimately boost your revenue.
Let’s take a closer look at what ShopiMind On-Site Smart Content is and how to leverage it through some concrete examples.
How does ShopiMind On-Site Smart Content work?
Smart Content On Site is an automated tool that displays a variety of content on your website, tailored to your visitors’ profiles (prospects, regular customers, top clients, etc.).
This content is integrated and displayed as if it were a native element of your website.
Here are some examples of Smart Content on site:
- Product list
- Signup form
- Discount coupon
- Banner
- ….
For example, you could choose to display a newsletter signup form only to visitors who haven’t subscribed yet, or showcase a discount banner reserved for your best customers.
Your segmentation and display options are limitless!
Smart Content Example: a banner for Pimkie highlighting several brand trust-building features
You already know that ShopiMind syncs seamlessly with your store, no matter which CMS you use.
This synchronization enables our solution to leverage data from your e-store, giving you the ability to design personalized content.
This data is essential for creating highly relevant, targeted content.
What are the benefits of On-Site Smart Content?
Included at no extra cost in all our Automation plans, ShopiMind’s On-Site Smart Content offers several key advantages:
Save Time
By integrating this tool into your strategy, you’ll save valuable time deploying personalized content, as it’s built into our extensive Marketing Automation features.
Once your campaign is set up, there’s no need to revisit it—you can let it run and focus on other aspects of your e-marketing strategy.
Optimized UX
Another reason to choose ShopiMind Smart Content on site: it enhances your site’s user experience.
A website’s UX covers many aspects like smooth navigation, accessible content, and dedicated resources to inform your visitors—but did you know UX also improves through content personalization?
Since Smart Content lets you display a range of content tailored to visitor profiles, it’s a powerful tool for UX as it offers a personalized browsing and shopping experience.
Keep in mind: because your Smart Content matches your site’s overall design, it won’t be seen as advertising and will be given as much attention as any other content.
Precise Analytics
The Smart Content on site tool provides highly detailed analytics—something you can’t get with basic CMS elements (like a standard signup form).
With ShopiMind, you can track a range of stats such as:
- Number of views
- Number of clicks
- Number of signups
- Number of sales
- Revenue generated
These insights let you analyze the performance of your Smart Content and allow you to make improvements as needed.
ShopiMind Smart Content On Site Editor
Just like the rest of our features, enjoy a user-friendly drag-and-drop editor designed for simplicity and ease of use.
This editor gives you access to a wide variety of highly customizable Smart Content on site templates.
With your site as a live background within the Smart Content editor, you can make fast and easy changes.
One simple click lets you insert the content of your choice and instantly preview the final result.
Like editing an email or a pop-up, you have an array of customization options, so you can fine-tune both the appearance and content of your Smart Content on site.
Be aware that some advanced customizations may require more technical steps.
For example:
- Adding a video
- Including a product list not in our predefined selections
- ……
If you’d like to add more specific content than what our editor natively supports, feel free to reach out to our Customer Success team.
We’ll be happy to connect you with one of our partner agencies: https://www.shopimind.com/nos-partenaires/
Real-World Examples
Promotional banner 
Product banner
Newsletter Signup Form
Product List – Predictive sales generated using ShopiMind’s Artificial Intelligence
Conclusion
On-Site Smart Content is a powerful advantage. It enables you to deliver a complete shopping experience to your site visitors and personalize your content based on each customer segment.
What’s more, this personalization leads to better customer targeting, which can help drive your revenue up.
ShopiMind makes it easy to integrate Smart Content into your marketing strategy thanks to a comprehensive and easy-to-use tool.
It’s included at no extra cost in your Automation offer.
And remember, our Help Center and ShopiMind team are here to answer any questions you may have.
Now it’s your turn!
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