Marion Drapala
Introduction
Email marketing remains one of the most effective pillars of e-commerce Marketing Automation, with an average ROI of €42 for every €1 invested.However, relying on email alone is no longer enough for effective conversion and long-term loyalty.
Today, our top-performing clients focus on a multichannel strategy to reach their customers at every stage of the conversion funnel, leveraging specific channels such as:
- Intelligent pop-in
- Web push notification
- Targeted SMS marketing
- Smart Content on site
Contrary to popular belief, multichannel doesn’t "bother" your contacts — in fact, it adapts to their preferences and behavior. By varying touchpoints while respecting the right timing and message, you create a seamless, non-intrusive experience.
With a platform like ShopiMind, you can automate these channels, centralize your strategy, and significantly boost your performance.
Why should you integrate multiple channels into your marketing automation strategy?
Taking a multi-channel approach enables an e-commerce site to:
- Reach each customer segment through the right channel, at the right time
- Maximize conversions by diversifying touchpoints
- Reduce email dependency (and reach inactive addresses or bypass spam filters)
- Personalize the shopping experience based on user behavior
A well-executed multi-channel marketing automation strategy can [[increase conversions by over 20% on average]]..
1. Push Notification: Engage Visitors Without Email
Push notification allows you to re-engage your visitors in real time, without the need for prior newsletter sign-up. Why add push notifications to your strategy?
📈
Average click-through rates between 5% and 9% in the French e-commerce sector
🛒 Perfect for reaching anonymous visitors who have never ordered
🔁 Ideal for automating product views, cart reminders, or special offers Push notification
Push notification ShopiMind lets you set up notification scenarios based on onsite behavior and visitor profiles.
2. SMS Marketing: Performance & Instant Impact
SMS marketing is one of the most powerful channels for high-impact campaigns:
💬
Open rate over 95% within 3 minutes 📲 Highly effective with your best customers, especially for loyalty campaigns
⚡ Perfect for urgent promotions, events, or reminders
Examples of how to use SMS in your automation scenarios and marketing campaigns:
🎂 Customer birthday
🛍️ Post-purchase or loyalty follow-up
🔥 Exclusive campaigns or flash sales
Despite a higher cost than email, SMS remains an extremely profitable channel when used with qualified customer segments (such as customers who placed 4 valid orders in the last 12 months).
3. Intelligent Pop-in: Trigger Engagement at the Right Time
Pop-in marketing is often the first driver in a complete & high-performing e-commerce conversion funnel.
Highly effective when properly configured, it results in an increase in your acquisition rate by over 19% on average (Source: ShopiMind internal stats). Sign-up pop-in –
Florihana Why use ShopiMind’s pop-ins?
🧠 Smart triggers based on visitor behavior (like time spent or exit intent)
🎯 Direct integration into your marketing automation scenarios
📊 Real-time, detailed statistics so you can adjust your strategy
🎨 Wide choice of customizable templates
Other example uses for pop-ins — beyond newsletter sign-up & account creation:
Promoting a top special offer
Redirecting to a specific product or product category
- Sign up for an event, download exclusive content, etc.
- 4. Smart Content on Site: Personalize Your Store Experience
- Smart Content on Site is an
innovative channel that lets you display dynamic, personalized content directly on your e-commerce store.
Content you can automate includes:
🔔 Information banners (delivery, promotions…)
💸 Discount vouchers or purchase incentives
📩 Targeted sign-up forms
🧠 Product lists generated by ShopiMind’s AI based on your customer profiles
These elements can be placed anywhere on your site. Smart content in cart page –
Vert Tiges
As for product lists, they are especially effective when placed: On your homepage
On your product pages
- But above all, on your cart page, where they perform best
- “Smart Content is often underestimated by our e-commerce clients. Yet displaying products dynamically based on customer activity directly on site can really boost average basket size! This is
- ‘invisible’ marketing automation — yet incredibly effective
” Valentin Boulenzou, CEO at ARPA Trafic Agency
Why is it so powerful?Smart Content elements are:
Seamlessly integrated into your site
(not perceived as intrusive)
- Personalized in real time Designed to increase conversions without overwhelming visitors
- Conclusion: Multi-Channel — The Cornerstone of an Effective E-Commerce Strategy
- As you can see, investing in a multi-channel marketing automation strategy doesn’t cost more — except for SMS — but the results truly speak for themselves.
You’ll optimize:
Your conversion rate
Your return on investment
- And the customer experience across your entire store
- Remember, just like all your acquisition and conversion channels (Ads, Influencer, etc.), don’t hesitate to use A/B testing to try out different scenarios and campaigns — especially the mix of channels versus using just one.
- Ready to launch an effective strategy?
🎯 Got questions about ShopiMind Multi-Channel?
👉 Book a meeting with our Customer Success team before adding new channels to your Marketing Automation strategy.
Book a Customer Success Meeting
🤝 Need turnkey support?
See ShopiMind partners
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